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Our Audiences
About our Audiences
The BBC’s trusted global storytelling and rich content ecosystem attract audiences from across the globe
725M+
Global Monthly Cross Platform Reach
127M+
Americas
400M+
Asia
198M+
EMEA
Source: Global Web Index Q3 2025 - Q2 2026 // All markets excl. UK and China
BBC Audiences are affluent & influential with a vast array of hobbies & personal interests
$15Trillion
Total HH Income
148Index
C-Suites
48%
Frequent International Travelers
66%
Sports Fans
$95Trillon
Total Liquid Assets
$119Trillon
Total Business Budgets
44%
IT Decision Makers
58%
Arts & Culture Enthusiasts
Source: Ipsos Global Influentials Study H1 2026 // Total $ volumes held by monthly BBC Audiences
Giving you direct access to the people driving transformative impact, worldwide.
The Global Executive
The Future Thinker
Next-Generation Leaders
IT Decision Makers
The Cultural Explorer
The Sports Strategist
The Conscious Investor
The Continual Learner
Harness the power of STRATUM, made by BBC Studios to reach premium personas
STRATUM is BBC Studios’ advanced audience intelligence framework, designed to connect brands with the world’s most influential consumers through a privacy-first, insight-driven strategy.
High-definition audience segments built around topic affinities, engagement behaviours and seasonal intent signals
Built using the BBC’s first-party data and BBC ID infrastructure, ensuring compliant and sustainable targeting
Enables precise insight into engagement depth, dwell time and content interaction, helping brands understand the impact of their investment
Delivers meaningful brand exposure within the world’s most trusted editorial environments